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Showing posts from October, 2017

Event Production and PR Case Study

I teamed up with Youlovefashion.com to produce and promote one of the very first pop up pamper and shopping events which soon became a bit of a fad across London. This was just on the crest of the wave of the clothes swapping events which were becoming extremely popular around the economic downturn. Brief: To produce a pop up pamper parlour and shopping event with a budget of £100. The events comprised - mini makeovers, handmade and secondhand markets, free cupcakes, tarot, holistic therapies and other fun activities. Outcome: My business partner Roisin Wilson and I successfully produced two events securing venues worth thousands of pounds for free coming away with a profit from both events (which is virtually unheard of in the industry).  We secured widespread press coverage in top online and London Press from Time Out Magazine to Glam UK and the Sassy Minx, with both events being well attended and amazing feedback from those who visited. Mintymarketing produced everything rom f