Minty Marketing

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Client: Millpond Sleep Clinic Brief: Consultancy and ongoing support. On my recommendation, we took Mandy through the process of re-branding her business from the development of a logo to a completely new and more user friendly website. To copywrite the new website designed to drive business growth and support the diversification of Millpond's business offering. To edit the new Bedtime Book. To manage the development of a range of materials to support sleep training in schools. To manage all corporate partnerships and media relations, write and distribute a national newsletter and source and write content for the Millpond blog on an ongoing basis. Outcome: A brand spanking new beautiful corporate identity and website. An increase in the number of visitors to the site. 2 new in demand products - the Bedtime Book and sleep training courses in schools.

I teamed up with Youlovefashion.com to produce and promote one of the very first pop up pamper and shopping events which soon became a bit of a fad across London. This was just on the crest of the wave of the clothes swapping events which were becoming extremely popular around the economic downturn. Brief: To produce a pop up pamper parlour and shopping event with a budget of £100. The events comprised - mini makeovers, handmade and secondhand markets, free cupcakes, tarot, holistic therapies and other fun activities. Outcome: My business partner Roisin Wilson and I successfully produced two events securing venues worth thousands of pounds for free coming away with a profit from both events (which is virtually unheard of in the industry).  We secured widespread press coverage in top online and London Press from Time Out Magazine to Glam UK and the Sassy Minx, with both events being well attended and amazing feedback from those who visited. Mintymarketing produced everything rom f

Client: Yoga Square - a small business start up. Brief: Consultancy - to create and implement an integrated marketing, pr and social media strategy from messaging through to copywriting, design management, business consultation and system development for this yoga teacher training school. Outcome: A website, blog, newsletter and database. Widespread media coverage and a successful stand at the Yoga Show London trade show enabling Jasmine to run her first yoga teacher training course.

Client:   The Cooperative Gardeners Ltd Brief:  To kick off the branding process by creating a tone and set of key messages reflecting the brand values of this South West London based gardening and landscaping company. Designing and copywriting the website in the absence of a logo. Designing and copywriting promotional material for a property focused campaign. Result:  From the 6 estate agents approached with the property focused flyer, one came back with a request for a quote: Savills manage 400 properties in the South West London area.