MARKETING CASE STUDY

Client: Millpond Sleep Clinic

Brief: Consultancy and ongoing support. On my recommendation, we took Mandy through the process of re-branding her business from the development of a logo to a completely new and more user friendly website. To copywrite the new website designed to drive business growth and support the diversification of Millpond's business offering. To edit the new Bedtime Book. To manage the development of a range of materials to support sleep training in schools. To manage all corporate partnerships and media relations, write and distribute a national newsletter and source and write content for the Millpond blog on an ongoing basis.

Outcome: A brand spanking new beautiful corporate identity and website. An increase in the number of visitors to the site. 2 new in demand products - the Bedtime Book and sleep training courses in schools.

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PRESS CASE STUDY HSE

Client: The Health and Safety Executive Brief: To design, manage and execute a PR strategy to tie-in with the Shattered Lives advertising campaign. To achieve coverage in all the local media on a national level and trade titles. The 'Porcelain Princess' tactic was devised and rolled out as a photo/broadcast opportunity nationally. Result: One of the HSE's most successful PR campaigns to date with over 200 pieces of coverage. Coverage was achieved nationally in every region both in broadcast, print and online media with in-depth, by-lined articles in key trade titles.

PRESS CASE STUDY DEPT HEALTH

Client: The Department of Health Brief: To be the creative influence in the press office leading on consumer media relations for promoting the care and support green paper and develop creative ideas for raising awareness of the Big Care Debate. To create a consumer, regional and specialist media pr strategy and plan for the Big Care Debate. To devise a portfolio of tactics to deliver wider brand awareness of the Big Care Debate. Result: Achieving audience reach in the millions through consumer media and stakeholder channels: The AA, Benenden Healthcare, Which? Take a Break, Good Housekeeping, The Economist, Saga, Moneysavingexpert.com, all personal finance onlines, Choice, Woman’s Weekly, Reader’s Digest, Candis online among others. Other, unquantifiable achievements include: a partnership for a media stunt with Pineapple Dance Studios to reach younger audiences via Youtube and viral. a proposal for a partnership with the ch...

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