Minty Marketing

Client:  The Department of Health Brief:    To be the creative influence in the press office leading on consumer media relations for promoting the care and support green paper and develop creative ideas for raising awareness of the Big Care Debate. To create a consumer, regional and specialist media pr strategy and plan for the Big Care Debate. To devise a portfolio of tactics to deliver wider brand awareness of the Big Care Debate. Result:  Achieving audience reach in the millions through consumer media and stakeholder channels: The AA, Benenden Healthcare, Which? Take a Break, Good Housekeeping, The Economist, Saga, Moneysavingexpert.com, all personal finance onlines, Choice, Woman’s Weekly, Reader’s Digest, Candis online among others. Other, unquantifiable achievements include: a partnership for a media stunt with Pineapple Dance Studios to reach younger audiences via Youtube and viral. a proposal for a partnership with the ch...

Client:  The Health and Safety Executive Brief:  To design, manage and execute a PR strategy to tie-in with the Shattered Lives advertising campaign.  To achieve coverage in all the local media on a national level and trade titles. The 'Porcelain Princess' tactic was devised and rolled out as a photo/broadcast opportunity nationally. Result:  One of the HSE's most successful PR campaigns to date with over 200 pieces of coverage. Coverage was achieved nationally in every region both in broadcast, print and online media with in-depth, by-lined articles in key trade titles.